Circular Jeans

The first circular MAC denim made of 80% nettle fibre and 20% recycled (post-consumer) cotton; establishment of a take-back system for used trousers and reintegration into the value cycle.


General Description

With the „CIRCULAR NETTLE JEANS“, we have developed a new type of pants that embodies a sustainable innovation in terms of material on the one hand and is fully part of a circular ecosystem on the other. We also want to offer a particularly sustainable product in our MAC style to a broad target group at marketable prices.

In terms of materials, we use a blend of highly sustainable nettle fibres in combination with recycled cotton from previously worn pants (post-consumer).
All components of our denim are designed according to the principles of the closed loop system. The nickel-free buttons can be unscrewed and reused. All other parts are fully biodegradable: the rivets are sewn on, and the label is made from apple pomace.

With MAC’s „MAC JEANS FOR LIFE“ take-back system, we involve our customers in our sustainability journey. We create a process that returns used pants to the value cycle.

Sustainability Impact

With the „CIRCULAR NETTLE JEANS“ we show that innovation is an enabler to improve all the negative „impact hotspots“ of traditional jeans production.

Instead of virgin cotton, we use a blend of 80% nettle fibres and 20% recycled cotton. Fibres from the stinging nettle plant have many sustainable benefits: low water consumption, promotion of biodiversity, resilience, no pesticides used in cultivation and short transportation distances to our suppliers. Recycled cotton is made from garments that have already been worn, so-called „post-consumer waste.“ This recycling method technically goes a step further than the „pre-consumer“ recycling of production waste that is otherwise common on the market.

After using our products, our consumers can return their pants to the value cycle through the „MAC JEANS FOR LIFE“ take-back system. Our „CIRCULAR NETTLE JEANS“ are also designed so that all components (e.g. buttons, labels and rivets) are either removable or biodegradable.

Head of Project

Susanne Royes