The sustainable raw material for a cool and trendy plaid made in Austria.
After years of development, we at David Fussenegger have launched a completely new product made of recycled cotton: we have named this cool, urban waffle plaid LOFT. In doing so, we departed from the conventional way of blanket manufacturing and came up with a product that absolutely captures the spirit of the times. High-quality recycled material, an innovative weaving technique and an exciting finishing make this blanket a must-have. In addition, as with all recycled products, we do not use plastic packaging and instead pack with sisal cord – all by hand.
For the recycled yarn that we use for the LOFT blanket, the raw material is already obtained from the clothing manufacturers. For this purpose, the remnants are collected, sorted by color and then broken down again into fiber material in a special process. These different colored fibers are then mixed again to the desired color and spun out again.
The jury recognizes the achievement of David Fussenegger Textil for the realization of an exemplary circular product design that helps to close the textile material cycle. In this way, valuable textile materials can be recovered and reintroduced into the cycle as a recyclable material. With LOFT, David Fussenegger Textil demonstrates that circular solutions can be used to produce aesthetically pleasing eco-products despite the complex process involved.
In addition, the design concept is convincing thanks to its consistent implementation right down to sustainable packaging. „I appreciate the commitment to sustainability throughout the value chain with sustainable packaging as well,“ says juror Julie Verdugo.